Recyle or Die is a campaign we’ve coined since early 2016. It’s been on every one of our cans since then. The staple logo for this campaign is a skull with the recycle symbol for a brain(printed on the front of the shirt) designed by our incredible art director @timskirven of @skirvenandcroft. Fun fact: the shirts themselves are made of recycled materials. Printed on Hanes eco smart tees. 50% cotton 50% polyester.